Final answer:
Amazon's advantages over traditional store channels include a greater selection of products, personalized shopping information, and superior data on consumer behaviour, but not the ability for hands-on interaction with the merchandise.
Step-by-step explanation:
Advantages of Amazon Over Traditional Stores
When considering the advantages that Amazon has over traditional store channels, several aspects come to mind. First, a greater selection of products is a significant advantage Amazon has over physical stores. Due to its vast warehouse space and economies of scale, Amazon can stock a much wider variety of items, serving a broader customer base. Second, greater personalized information for consumers is available through features such as recommended products, reviews, and detailed product descriptions, which enhance the shopping experience. Third, Amazon has the greater ability to collect information about consumer shopping behaviour through data analytics, which helps the company to fine-tune its market strategies and product offerings.
However, when it comes to the ability for consumers to touch and try the merchandise, traditional stores have the upper hand. Physical retail allows hands-on interaction with products before purchasing, which is an area where Amazon, as an online platform, naturally falls short in comparison to store channels.
Overall, when comparing Amazon to traditional retail stores, options A, B, and C are advantages that Amazon has, while option D is not an advantage held by Amazon.