Final answer:
Based on the FTC's role in checking factual claims and allowing some exaggeration in advertisements, makeup advertisements' claims are often misleading, unverifiable, or contain false or omitted information. The caveat emptor principle applies to consumers being cautious with such ads.
Step-by-step explanation:
The recent study conducted by Dr. G. Fowler about makeup advertisements suggests that the claims made were often not entirely truthful.
Based on the information that the Federal Trade Commission (FTC) checks the factual claims of product performance, and that advertising can contain exaggerations as long as they are not presenting untrue facts, it appears that the claims in makeup advertisements either:
- are almost always misleading,
- c. cannot be verified, or
- d. often contain false or omitted information.
Given the context, it is likely that makeup advertisements fall under categories a, c, and d, rather than b, remarkably accurate. The principle of Caveat emptor, which means "let the buyer beware," is highly relevant in such situations where advertisements may not always present the full truth.
The Federal Trade Commission (FTC) plays a role in checking factual claims about a product's performance in advertising. However, language and images that are exaggerated or ambiguous, but not actually false, are allowed. Untrue 'facts' are not permitted.
Therefore, it is important for consumers to be aware and cautious when interpreting makeup advertisements, as they may contain false or omitted information.