Final answer:
When structuring your social team, you do not need to gather industry data as a step, instead you should focus on setting specific, measurable, and achievable goals that consider your stakeholders' needs. C. Allocate appropriate resources and understand your role in the organization to successfully meet your goals.
Step-by-step explanation:
When planning the structure of your social team, one step that is not needed is 'Gather industry data to support your goal'.
While gathering industry data is important, it is not a structural decision for your team but rather a supportive activity for setting and achieving goals.
When setting up your social team, the steps to consider include defining specific, measurable, achievable, and appropriate goals.
You should begin by understanding the 5 W's: Who is involved, What you want to accomplish, Where it needs to happen, When it needs to be done by, and Why you want to do it.
It is also vital to consider the perspective and needs of your intended audience and stakeholders. Make sure to define your project clearly and consider the resources and organizational understanding you will need to succeed in your role within the social team.
C. Resource allocation and advocacy are critical components when it comes to planning your team structure. It's about having the necessary tools and personnel to reach your business and social goals.
Additionally, understanding your role within the organizational chart can help determine who to approach for answers and approvals.
Setting a timeline for your first year with specific measurable targets in 3, 6, 9, and 12-month blocks can help you track progress and adapt as necessary.
Relationship building is also a pillar of success, so fostering teamwork and collaboration is paramount.
Ultimately, while it's important to have a strategic plan that includes data gathering and analysis, the actual composition and structure of your social team should focus primarily on clear roles, responsibilities, goals, and the relationships among team members.