20.8k views
4 votes
A cosmetics company is planning the introduction and promotion of a new lipstick line:

a) Conduct a cost-benefit analysis
b) Implement the LIFO method for inventory
c) Ignore market trends for promotion
d) Use cash-basis accounting for financial reporting

1 Answer

0 votes

Final answer:

Conducting a cost-benefit analysis is essential for understanding the potential profitability of a new lipstick line. Using LIFO can affect tax liability and net income representation, while ignoring market trends could be risky for product promotion. Cash-basis accounting may not accurately reflect the financial position as it only records cash transactions.

Step-by-step explanation:

Conducting a Cost-Benefit Analysis

Conducting a cost-benefit analysis is a crucial step for a cosmetics company planning to introduce a new lipstick line. This involves calculating and comparing the estimated costs associated with the production, marketing, distribution, and potential risks of the new product against the projected benefits, such as increased sales, market share growth, and improved brand recognition.

LIFO Method for Inventory

Implementing the Last In, First Out (LIFO) method for inventory accounting means that the company recognizes the cost of the most recently produced items as the cost of goods sold. While this may lower tax liability in times of inflation, it could also distort the balance sheet and impact net income negatively if costs are rising.

Ignoring Market Trends

Choosing to ignore market trends for promotion could be detrimental to the success of the new lipstick line. Staying informed and adapting to current trends is key to creating relevant marketing strategies that will resonate with the target audience and position the product competitively.

Using Cash-Basis Accounting

Using cash-basis accounting for financial reporting means recording transactions when cash is exchanged. This method may not reflect the company's financial position accurately, as it does not recognize accounts receivable or payable until the cash is actually received or paid.

User Dewalla
by
7.4k points