Final answer:
Marketers analyzing business and consumer trends are typically conducting Secondary research by utilizing existing information and data. option b is answer
Step-by-step explanation:
When marketers gather information on business trends, global trends, and consumer buying patterns, they are conducting Secondary research.
This involves analyzing data that has already been collected or published, such as reports, studies, and previous surveys. Secondary research is a valuable tool for understanding broad contextual factors that can influence business or marketing strategies based on existing information rather than collecting new, primary data. option b is answer