Question

What is the best way to decide how to address new clients?

a) Always use their first name
b) Use the honorific such as Mrs. Brown until clients tell you otherwise.
c) Ask clients up front what they would like you to call them

Answer 1

The best way to address new clients is by using a polite greeting with their title or honorific and last name, observing organizational norms, and adjusting as you become familiar with the client or company's style.

Step-by-step explanation:

The best way to decide how to address new clients is to start by using a polite greeting with their title or honorific, and their last name. For instance, 'Dear Mr. Johnson' or 'Dear Dr. Williams'. If you are unsure of a woman's marital status, 'Ms.' is an appropriate and respectful option. In situations where the client holds several titles, prioritize the highest-ranking title, unless you know their preference.

Always make a great first impression, including a professional email address that uses your name, and ensure the subject line clearly represents the main point of your correspondence. Be mindful that each organization may have its own style, so it's important to observe and adapt to their norms - whether it's a more formal address or a casual first-name basis. If you cannot directly inquire about their preference, following the above guidelines will usually be suitable until you become more familiar with the client or company culture.