Final answer:
Erving Goffman is associated with the theory of dramaturgy, which examines social interactions as performances on a stage. He explores this concept in his books 'The Presentation of Self in Everyday Life' and 'Frame Analysis: An Essay on the Organization of Experience'.
Step-by-step explanation:
Goffman, Erving is associated with the theory of dramaturgy. He believed that social interactions can be understood as performances on a stage, and individuals play different roles depending on the situation and the audience. Goffman's ideas are based on the concept of impression management, where individuals present themselves to others in a way that they hope to be perceived. He explored these ideas in his books 'The Presentation of Self in Everyday Life' and 'Frame Analysis: An Essay on the Organization of Experience'.