Final answer:
Individuals disobeying the 'DON'T WALK' sign due to the absence of immediate traffic reflects situational context, rather than cultural relativism or ethnocentrism. It involves individuals assessing their immediate environment and deciding to ignore pedestrian signals.
Step-by-step explanation:
When people disobey the DON'T WALK sign at street intersections because they see no cars coming, the behavior reflects situational context. This refers to the immediate physical and social setting in which people live or in which something happens or develops. It includes the culture that the individual was educated or lives in, and the people and institutions with whom they interact.
The concept of cultural relativism acknowledges that different cultures have varying ways of life and sets of norms. Ethnocentrism, on the other hand, is the evaluation of other cultures according to the precepts of one's own culture, often with the conviction that one's own culture is superior. However, neither cultural relativism nor ethnocentrism applies directly to the reason for individuals ignoring the pedestrian signal; instead, it's about assessing the situation at hand and making a judgment based on perceived safety versus rules.