Final answer:
In 2012, the facial feature that Anthony Davis trademarked slogans for is his eyebrows. He protected phrases such as "Fear The Brow" and "Raise The Brow", capitalizing on his distinct unibrow as part of his personal branding strategy.
Step-by-step explanation:
In 2012, Los Angeles Lakers star Anthony Davis trademarked slogans that are directly related to his well-known eyebrows. Anthony Davis's eyebrows became a distinguishing feature early in his career as a basketball player. After his entry into the NBA, his distinctive unibrow was recognized as a personal branding opportunity. Davis trademarked phrases such as "Fear The Brow" and "Raise The Brow", which clearly illustrate the marketing of his unique look. By doing so, he protected the use of these slogans on merchandise like T-shirts, hats, and other apparel items, allowing him to capitalize on his distinctiveness.
This move by Davis can be seen as a savvy business strategy in the realm of sports marketing. Trademarking such slogans helps athletes secure their personal brand and allows them to maintain control over their image and associated products. It's an example of how sports figures can extend their influence beyond the court or field and into the commercial sphere.