Final answer:
The associate is usually the first point of contact when a customer is not satisfied with a purchase.
Step-by-step explanation:
The statement is true. The associate refers to an employee or representative of a business who interacts with customers. When a customer is not satisfied with a purchase, they often approach the associate for assistance or to express their concerns.
The associate plays a crucial role in addressing the customer's dissatisfaction and finding a resolution. They may offer refunds, exchanges, or discounts to ensure customer satisfaction.