Final answer:
Attending product demonstrations, asking questions, and taking notes is a proactive way to gather in-depth information about a product during a store visit. Option 1.
Step-by-step explanation:
One effective way to gather information about a product during a store visit is to attend product demonstrations offered by the product manufacturer at the store. Here, you can directly interact with the product and ask questions to gain deeper insights into its features and performance.
While taking notes during the demonstration, you can also ask questions to clarify any uncertainties and make informed comparisons with competing brands.
It's important to engage when possible with store employees, as they can offer valuable opinions on the product based on their experiences and customer feedback. Furthermore, live demonstrations and employee insights provide a level of detail that may not be available through other research methods like online reviews or surveys.
Finally, to enrich your product research, you could combine the immediate observations and information from a store visit with the results of surveys and interviews, as well as online reviews.
This holistic approach can provide a well-rounded understanding of a product's placement in the market and its reception by consumers. So Option 1.