Final answer:
To resolve the issue with a defective camera, the company should first apologize, then offer either a replacement or a refund. Optionally, they could also show the customer more user-friendly digital cameras to better meet their needs.
Step-by-step explanation:
To resolve the issue with the customer, there are a few steps that could be taken:
- Apologize to the customer for any inconvenience caused by the defective camera. This shows customer service integrity and paves the way for a resolution.
- Offer a replacement camera, which addresses the issue directly if the customer is willing to give the product another chance.
- If the customer prefers not to have a replacement, provide a refund for the camera. This ensures the customer feels their complaint has been taken seriously and that they're not at a loss.
- Optionally, after refunding, offer to show the customer more user-friendly digital cameras. This may assist the customer in finding a product more suited to their needs and can improve customer satisfaction.
Each option is a viable solution, but the best approach depends on the customer's preferences and company policy. It's important for the company to maintain a balance between accommodating the customer and following internal protocols.