Final answer:
Showing a customer a matching scarf and gloves when they purchase a winter coat can effectively improve sales by offering complementary items and enhancing the customer's perception of value.
Step-by-step explanation:
When a customer purchases a winter coat, showing them a matching scarf and gloves is a common sales technique that can encourage additional purchases and enhance the customer's shopping experience.
Some effective ways to promote these additional sales include:
- Offering a discount on the winter coat: Providing a discount on the coat can incentivize the customer to make the purchase and may also make them more open to purchasing the matching accessories.
- Providing a free hat with the winter coat: Giving away a free hat with the coat can create a sense of value for the customer and make them feel like they are getting a good deal.
- Suggesting other winter accessories: Along with the scarf and gloves, suggesting other winter accessories such as a hat, ear muffs, or leg warmers can increase the likelihood of additional purchases.
Overall, showing a customer a matching scarf and gloves when they purchase a winter coat can effectively improve sales by offering complementary items and enhancing the customer's perception of value.