Final answer:
Increased product knowledge can improve the confidence and level of customer service of a sales associate.
Step-by-step explanation:
The statement is true.
Having increased product knowledge can improve the sales associate's confidence and level of customer service.
When a sales associate has a strong understanding of the products they are selling, they can answer customer questions more effectively and provide a higher level of service.
For example, if a sales associate is knowledgeable about the features and benefits of a product, they can confidently explain these to a customer, address any concerns or objections, and make recommendations based on the customer's needs.
This can help build trust with the customer and increase the likelihood of making a sale.