Final answer:
Cause-related marketing ties an organization's products to a social concern, offering benefits like corporate social responsibility and increased sales. Purposive incentives and solidary benefits motivate individuals to engage with causes they care about. Strategic marketing is used by nonprofits to build community connections and support.
Step-by-step explanation:
The concept connecting an organization's product(s) directly to a social concern through a marketing program is known as cause-related marketing. This type of marketing involves a partnership between a company and a nonprofit organization to raise funds for a particular cause, and it provides mutual benefits: the nonprofit gains exposure and fundraising opportunities, while the company demonstrates corporate social responsibility and may increase sales or customer loyalty as a result.
In terms of incentives that appeal to someone's concern about a cause, purposive incentives motivate individuals as they relate to the mission or goals of an organization or movement. Solidary benefits, another concept in this context, refer to the social advantages such as camaraderie or a sense of belonging that one gains from joining a group with like-minded individuals. This is often seen in organizations where membership is voluntary and the members feel passionately about the cause.
Nonprofits and advocacy groups use various techniques to engage individuals, such as lobbying, public education, and hosting events. They often rely on voluntary membership to thrive and may use intentional marketing to reach a broader audience by emphasizing common interests rather than highlighting the cause itself. This strategy is critical for developing community connections and appealing to a wider range of potential supporters or members.