Final answer:
Personal guilt is not considered a helping factor in business ethics evaluations and decisions; it is instead a consequence of ethical decision making.
Step-by-step explanation:
The question pertains to factors not considered in business ethics evaluations and decisions. The provided options are various factors that can have an influence on ethical decision-making except for one. The four relevant factors include: ethical issue intensity, individual factors, organizational factors, and opportunity. These relate to how significant an ethical issue is perceived, personal attributes that influence behavior, the impact of corporate culture and policies, and the moment that poses an occasion for an ethical decision, respectively. However, personal guilt is not commonly considered a factor that helps in business ethics evaluations and decisions; rather, it is a consequence of ethical decision-making. Therefore, option d, personal guilt, is the correct answer as it is not an issue that helps in the process of evaluating and deciding on ethical matters in business.