Final answer:
Businesses use product differentiation and bundling to appeal to broad customer bases. Product differentiation makes offerings seem unique, while bundling provides cost advantages. Cable companies often bundle services like internet and phone for better prices.
Step-by-step explanation:
Products or services designed to appeal to a broad set of customers are often tailored through strategies such as product differentiation and brand positioning. Firms engage in these strategies to make consumers perceive their offerings as distinct from competitors'.
Additionally, the concept of bundling, where multiple products or services are sold together at a discounted rate, plays a role in appealing to a wider audience. For instance, cable companies frequently sell bundles that include cable, internet, and phone services, providing a cost advantage to consumers who choose to purchase these services together rather than separately.