Final answer:
Sociologists refer to the norms and values that people actually follow as folkways, which are everyday customs and traditions that guide behavior, as opposed to the norms and values that people believe should be followed.
Step-by-step explanation:
What sociologists call the norms and values that people actually follow, as opposed to the norms and values that people believe should be followed, are known as folkways. Folkways are the everyday customs and traditions that guide people's behavior in a society. They are not considered to have moral significance, unlike mores which are norms that embody moral views and are seen as more serious. For example, a folkway might be to shake hands when greeting someone, while a more might be to not steal.