Final answer:
The choice and management of marketing channels impact the performance area of performance.
Step-by-step explanation:
The choice and management of marketing channels determines the service quality and the efficiency with which end-user customers are served, which impacts the performance area of performance.
For example, if a company chooses to distribute its products through a limited number of channels, it may result in better control over service quality, but it may also limit the reach and accessibility of the products to customers.
On the other hand, if a company uses a wide variety of channels, it may improve the availability of the products to customers, but it may also lead to challenges in ensuring consistent service quality across different channels.