Question

With demand in the under $1,000 personal computer segment growing faster than in any other segment, Intel responded with a new product, the Celeron chip, designed for the price-performance needs of the segment. Which offensive strategy is Intel pursuing?

Answer 1

Intel is pursuing a product differentiation strategy with the introduction of the Celeron chip.

Step-by-step explanation:

The offensive strategy that Intel is pursuing is called a product differentiation strategy. This strategy involves creating a unique product or service that stands out from the competition. In this case, Intel responded to the growing demand in the under $1,000 personal computer segment by introducing the Celeron chip, designed specifically for the price-performance needs of that segment.

By creating a chip that offers a good balance of performance and affordability, Intel is differentiating itself from other chip manufacturers and attracting customers who are looking for a cost-effective solution. This offensive strategy allows Intel to capture a larger share of the growing market for under $1,000 personal computers.