Final answer:
Brand awareness, market leadership, reputation for quality, brand relevance, and brand loyalty are elements of brand equity, which cultivate consumer trust and loyalty, thus allowing brands to sustain a competitive advantage.
Step-by-step explanation:
Brand awareness, market leadership, reputation for quality, brand relevance, and brand loyalty are considered as key components in the building and maintenance of a brand equity. In social marketing, a flagship species is often employed as a vivid and personal symbol, comparable to the branding of companies, to evoke an emotional response and motivate people to change their behaviors.
A well-respected brand, carefully built over years, gains credibility and becomes a trustworthy source of information, which encourages consumers to recommend the brand and become repeat customers. The goal of these policies is to foster brand loyalty and ensure a competitive market advantage, often allowing such brands to command higher prices based on their perceived higher quality and reliable reputation.