Final answer:
Gardenburger's introduction of new flavors like Flame Grilled and Santa Fe is an example of product line extension, a business strategy that caters to diverse consumer preferences and supports variety in the increasingly health-conscious and environmentally friendly food market.
Step-by-step explanation:
The introduction of Gardenburger's Flame Grilled and Santa Fe offerings is an example of product line extension.
This strategy is used by companies to capture more market share by targeting different customer preferences and expanding the variety of products under the same brand.
In the food industry, customization and variety are important, as customers seek unique flavors and alternatives that cater to different dietary restrictions and ethical considerations.
Product line extensions can help companies like Gardenburger compete by diversifying their offerings and appealing to a broader audience.
For instance, with the growing number of people interested in sustainable food production, vegetarian diets, and ethical eating habits, alternatives to traditional meat products, such as Gardenburger's meatless options, are becoming increasingly popular.
This trend is in line with consumer's shifting preferences toward foods that are perceived as healthier or more environmentally friendly, a niche that companies like Gardenburger are filling.
Furthermore, in the context of de-McDonaldization, which refers to the movement away from homogeneous, mass-produced products towards more individualized and locally-sourced options, Gardenburger's product line extension reflects the broader food industry trends where consumers are seeking more diverse and high-quality food experiences.