Final answer:
A channel system offering a wide range of products satisfies the product benefit of variety, aiming to meet diverse customer needs. Strategies like television advertising and product bundling are utilized to appeal to specific demographics and provide consumers with added value.
Step-by-step explanation:
A channel system that provides a wide range of products required to achieve the desired level of customer appeal is satisfying the product benefit of variety. This concept is in line with the marketing strategies that businesses use to cater to diverse customer needs and preferences. By offering a broad array of products, companies hope to meet consumer demands, which can fluctuate based on changes in lifestyles, economic conditions, and personal circumstances.
For instance, a car manufacturer must consider different demographics, such as a young, unmarried individual who may prefer a sports car, versus a growing family that might need a spacious and fuel-efficient vehicle. Similarly, television advertising targets specific demographics to promote a variety of goods and services that appeal to different viewer preferences.
Product bundling is a related strategy where a company offers multiple products or services together, often at a discounted price, to provide added value to the consumer. For example, cable companies offering a bundle of cable, internet, and phone services. This strategy also helps in satisfying a range of customer needs while encouraging customer loyalty and enhancing product satisfaction.