Final answer:
When an experiment disproves the original hypothesis, the scientist should modify or discard it to form a new or alternative hypothesis. Unexpected results contribute to the scientific method by providing new insights and leading to further research.
Step-by-step explanation:
If an experiment outcome indicates that the original hypothesis was incorrect, the entrepreneur, or perhaps more accurately, the scientist, should not ignore the results. Instead, they should follow Step 4: Accept or modify the hypothesis.
When an experiment is conducted properly, its results will either support or contradict the hypothesis. If the results are inconsistent with the hypothesis, the scientist must either discard the original hypothesis or try to develop an alternative hypothesis.
Furthermore, if the experimental results are truly unexpected, they provide valuable information that can lead to new questions and further research. This is an essential part of the scientific method - learning from results and refining theories to better explain the observations. Discarding a wrong hypothesis is not a failure, but rather it's essential to the advancement of scientific knowledge.