Question

Identify the action that accurately describes the omnichannel approach. (Check all that apply.)

-Allowing customers to check inventory from a mobile phone
-Employees being equipped with tablets to answer customer questions
-Amazon building brick-and-mortar fulfillment centers

Answer 1

The omnichannel approach integrates different channels to provide a seamless customer experience. Actions that accurately describe this approach are allowing customers to check inventory from a mobile phone, equipping employees with tablets to answer customer questions, and Amazon building brick-and-mortar fulfillment centers.

Step-by-step explanation:

The omnichannel approach is a strategy that integrates different channels, such as mobile phones and tablets, to provide a seamless and consistent customer experience. Three actions that accurately describe the omnichannel approach are:

1. Allowing customers to check inventory from a mobile phone: This enables customers to access real-time information about product availability, helping them make informed purchasing decisions.
2. Equipping employees with tablets to answer customer questions: This ensures that employees have immediate access to product information and can assist customers effectively and efficiently.
3. Amazon building brick-and-mortar fulfillment centers: This is an example of a retailer expanding its presence to physical stores while still maintaining its online platform, providing customers with multiple purchase options.