Question

Dawn, a sales executive at Wind Homes Ltd., sells building materials to the construction contractors in New Jersey. She is able to achieve her annual sales target for wooden planks, but the sales of wooden joineries are far below the set target. Dawn tries to push the stock of these additional construction materials to all her existing customers. Identify the strategy being used by Dawn in this scenario

Answer 1

Dawn is using the strategy of cross-selling to push the stock of wooden joineries to her existing customers.

Step-by-step explanation:

The strategy being used by Dawn in this scenario is called cross-selling. Cross-selling involves promoting additional products or services to existing customers. In this case, Dawn is trying to push the stock of wooden joineries to her existing customers who are already buying wooden planks.