Question

_____________ _____________ is the generation that consists of consumers who are typically more loyal and prefer not to shop online because they may not be very computer savvy.

Answer 1

The Baby Boomer generation prefers traditional shopping over online shopping due to less comfort with technology and values loyalty more compared to younger generations who prefer digital platforms.

Step-by-step explanation:

The generation that typically consists of consumers who are more loyal and prefer not to shop online is the Baby Boomer generation, born between 1946 and 1964. Unlike their younger counterparts, Baby Boomers may not be as comfortable with technology and thus tend to avoid the impersonal nature of online shopping. In contrast, the Millennial generation and Generation Z are more inclined to utilize digital platforms for their purchases and are less likely to show brand loyalty as they value convenience and speed.