Final answer:
The business strategy that integrates the functions of sales, marketing, and customer service using technology and massive databases of information is called vertical consolidation. It involves controlling multiple stages of the supply chain to streamline operations and enhance customer experience.
Step-by-step explanation:
The business strategy that integrates the functions of sales, marketing, and customer service, using technology and massive databases of information is called vertical consolidation. Vertical consolidation occurs when a company controls multiple stages of the supply chain, from production to distribution, in order to streamline operations, improve efficiency, and enhance customer experience.
An example of vertical consolidation is Amazon. They have integrated their sales, marketing, and customer service operations through their online platform, allowing them to capture customer data, personalize recommendations, and provide efficient delivery services.
Vertical consolidation can help businesses achieve economies of scale, gain a competitive advantage, and enhance customer satisfaction by offering a seamless experience across various touchpoints.