Final answer:
The first major marketing decision for a retailer is segmentation, followed by targeting and positioning. The options (A) and (B) are correct
Step-by-step explanation:
The first major marketing decision that a retailer must take is segmentation. Segmentation involves dividing the market into different groups of people with similar needs, characteristics, or behaviors. By understanding the different segments and their specific needs, a retailer can tailor their marketing strategies to target each segment more effectively.
After segmentation, the retailer can proceed to targeting, which involves selecting one or more segments to focus on. The retailer needs to analyze the potential profit, competition, and fit with their capabilities before deciding on the target market.
Once the target market is identified, the retailer can then work on positioning their products or services in the minds of the consumers. This involves creating a unique and favorable perception of the retailer's offering compared to competitors' offerings. Therefore, The options (A) and (B) are correct