Question

Business-to-business marketers frequently misinterpret the concept of quality. Which of the following examples best illustrates this idea?

A. Farmers in developing countries often prefer less-efficient but easier-to-maintain products.
B. Accountants in the Middle East often use the abacus rather than a calculator.
C. Some Japanese firms do not do business with many U.S. suppliers because their packaging is faulty.
D. Products that are imported into a country are usually customized for the users in the country.
E. ISO 9000 standards are universally accepted as a guarantee of the suitability of products in consumer applications.

Answer 1

Business-to-business marketers frequently misinterpret the concept of quality, as illustrated by the example of Japanese firms not doing business with U.S. suppliers due to faulty packaging. Option C

Step-by-step explanation:

Business-to-business marketers frequently misinterpret the concept of quality. The best example that illustrates this idea is option C: Some Japanese firms do not do business with many U.S. suppliers because their packaging is faulty.

In this scenario, the Japanese firms are unwilling to engage in business with U.S. suppliers due to an issue with the packaging. This shows a misinterpretation of quality, as the Japanese firms prioritize the packaging quality over the actual product quality.

This example highlights how different businesses may have contrasting definitions of quality and prioritize different aspects of a product, leading to a misunderstanding of quality. option C