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Which of the following demonstrates a company that has implemented a low cost, broad market strategy?

A. Neiman Marcus.
B. Payless Shoes.
C. The Sharper Image.
D. Walmart.

1 Answer

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Final answer:

Walmart is the company that demonstrates a low cost, broad market strategy, with a business model designed to offer a wide variety of products at consistently low prices.

Step-by-step explanation:

When evaluating which of the following companies has implemented a low cost, broad market strategy, it's important to consider the broad appeal and cost structure involved in their business models.

Among the options listed, Walmart is the iconic example of a retailer that has effectively implemented this strategy.

Walmart's success can largely be attributed to its production model and cost structure, which have enabled it to consistently offer a wide array of products at low prices, thus serving a broad market.

This approach contrasts with that of niche or luxury retailers, who cater to a more specific clientele and typically charge higher prices, such as Neiman Marcus, Sharper Image, or even the historically lower-priced Payless Shoes, which has a narrower focus than Walmart.

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