Question

Firms that sell industrial goods in the international market should focus on after-sales services because these services:

A) require high levels of investment in training and development.
B) cannot be outsourced to other companies.
C) need to be heavily advertised.
D) cost the firm almost nothing.
E) help the firm build customer loyalty.

Answer 1

Firms that sell industrial goods in the international market should focus on after-sales services because these services help the firm build customer loyalty.

Step-by-step explanation:

Firms that sell industrial goods in the international market should focus on after-sales services because these services help the firm build customer loyalty.

Focusing on after-sales services allows companies to provide ongoing support to customers and build long-term relationships, which can lead to repeat business and referrals.

By investing in after-sales services, companies can differentiate themselves from competitors and create a positive reputation for customer service.