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Which of the below is similar to focused strategy versus broad strategy?

A. Large market versus leadership.
B. Large market versus uniqueness.
C. Niche market versus large market.
D. Niche market versus generic.

1 Answer

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Final answer:

A focused strategy is similar to a niche market versus a large market strategy, as they both involve targeting specific customer segments with either a specialized or wide range of products.

Step-by-step explanation:

The correct answer to the question is C. Niche market versus large market.

In a focused strategy, a business targets a niche market, which is a small segment of the overall market. The business concentrates its resources and efforts on serving this specific market with a unique product or service. This approach allows the business to become a leader in its chosen niche, achieving success through specialization and differentiation.

On the other hand, a broad strategy aims to target a large market with a wide range of products or services. Instead of focusing on a specific niche, the business aims to capture a broader customer base. This strategy typically requires more resources and may involve competition with other firms in the market.

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