Question

The Victory Wireless store in Denver is currently offering a fabulous marketing strategy for potential new iPhone customers. Victory Wireless offers customers who purchase an iPhone with a 2 year subscription a free Otter phone case, car charger, ear phones, and speakers. In terms of Porter's Five Forces what is Victory Wireless attempting to achieve with this marketing strategy?

A. Increase buyer power.
B. Increase substitute products.
C. Decrease supplier power.
D. Decrease buyer power.

Answer 1

Victory Wireless is attempting to increase buyer power with this marketing strategy.

Step-by-step explanation:

Victory Wireless is attempting to increase buyer power with this marketing strategy. By offering customers free accessories with the purchase of an iPhone and a 2 year subscription, Victory Wireless is incentivizing potential buyers and giving them more value for their money. This increases the buyer's power to negotiate better deals and creates a competitive advantage for Victory Wireless.