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Competitive intelligence is the process of gathering information about the competitive environment, including ________.

A. Competitors' employees
B. Competitors' differentiated processes
C. Competitors' plans
D. All of the above

1 Answer

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Final answer:

Competitive intelligence includes gathering information on competitors' employees, processes, and plans, aiming to gain a competitive advantage in the market. Option D.

Step-by-step explanation:

Competitive intelligence is a crucial process in the business world, where companies collect information about various aspects of the competitive environment. This includes information on competitors' employees, competitors' differentiated processes, and competitors' plans.

Thus, the correct answer to the question is D. All of the above.

Gathering competitive intelligence involves analyzing public records, financial reports, interviews, surveys, and potentially even ethical hacking to gain insights into competitors.

This allows businesses to anticipate market shifts, discover new opportunities, and develop strategic plans grounded in the current business landscape. Ultimately, the goal is to gain a competitive edge by understanding the surrounding market as thoroughly as possible. Option D.

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