Final answer:
Incremental innovation is the systematic evolution of a product or service into newer or larger markets through small improvements or modifications. option b is answer
Step-by-step explanation:
The term that refers to the systematic evolution of a product or service into newer or larger markets is incremental innovation.
Incremental innovation involves making small improvements or modifications to an existing product or service to enhance its performance or features. It is a gradual and iterative process that allows companies to expand their market reach and improve customer satisfaction. option b is answer