Final answer:
A digital event strategy should comprise content creation with multimedia, interactive audience engagement through polls and discussions, the appropriate use of technology, and the deployment of analytics for feedback and improvement.
Step-by-step explanation:
When devising a digital event strategy, four central components should be included to ensure a successful engagement:
- Content Creation: Developing engaging material that resonates with the audience, possibly incorporating multimedia components to enhance the presentation.
- Audience Engagement: Utilizing interactive techniques like live polls, word clouds, surveys, and group discussions to maintain audience interest and participation.
- Technology: Choosing the right digital tools and platforms to deliver content and facilitate interaction.
- Analytics: Implementing means to track participation, feedback, and overall success post-event, to gain insights and improve future events.
Access to the target audience and consideration of the platform for the event is essential, as well as planning for the technology you will use. Ensuring your content is compelling and presented effectively is key to keeping your audience engaged.