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Perhaps even more surprising than CGI influencers' persuasive power is how well they blend among humans. The Fullscreen study showed 42 percent of the young people they surveyed had followed an influencer they hadn't realized was not human.
Mulhern said CGI influencers will likely become "indistinguishable from real people" as technology improves.
While the possibility of a CGI influencer who looks completely human may appeal to brands, Diane Pacom, a retired sociology professor at the University of Ottawa in Canada, worries about the social implications.
"That slowly but surely we're living in a world where the real and the unreal — or the real and what is given, what has been constructed — will be completely confused, then fused," Pacom said.
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