Final answer:
The associate should explain to the customer the features and costs of multiple TVs to ensure the customer can make an informed decision based on their needs and budget. Tying sales are unethical and should be avoided as they restrict customer choice and force unnecessary purchases.
Step-by-step explanation:
If a customer decides to buy a television and seeks the best value for her money while the associate works on commission, it is recommended that the associate explain to the customer the features of more than one TV and the costs of each. This approach ensures that the customer is well-informed to make a decision that aligns with their needs and budget, which is crucial for building trust and providing excellent customer service. Associates should always prioritize the needs of the customers over their personal gains from commissions.
It is important to note that engaging in tying sales is unethical and can undermine a customer's freedom to choose the product that genuinely serves their interests. Tying a purchase of a popular DVD to the requirement of buying a particular model of a portable TV restricts customer choice and forces unnecessary purchases. To retain customer trust and maintain a positive shopping experience, associates should refrain from such practices and instead focus on assisting in making the best individual choice without contingent requirements.