Question

A customer brings a competitor's ad into your store and asks that you meet the advertised price. As a sales associate, what should you do first?

a. Tell the customer that he/she should go to the store that placed the ad
b. Immediately change the price in the store to meet the competitor's
c. Refer to your store's policy on meeting competitor's ads
d.Ask your store manager how to respond to the customer

Answer 1

When a customer brings a competitor's ad into your store and asks that you meet the advertised price, the first thing you should do is refer to your store's policy on meeting competitor's ads. Each store may have different policies regarding price matching.

Step-by-step explanation:

As a sales associate, when a customer brings a competitor's ad into your store and asks that you meet the advertised price, the first thing you should do is refer to your store's policy on meeting competitor's ads. Each store may have different policies regarding price matching. By referring to your store's policy, you can determine whether or not you are able to meet the competitor's price. If your store policy allows for price matching, you can then proceed with adjusting the price to match the competitor's. If your store policy does not allow for price matching, it is important to explain this politely to the customer and offer alternative solutions, such as suggesting similar products that are already priced competitively.