Final answer:
Being a knowledgeable sales associate is important to provide exceptional customer experience because it improves the sales associate's confidence and level of customer service by having increased product knowledge, which allows them to provide accurate information to customers and spend more time with them.
Step-by-step explanation:
Being a knowledgeable sales associate is a key component of providing exceptional customer experience because it improves the sales associate's confidence and level of customer service by having increased product knowledge. When sales associate has a deep understanding of the products they are selling, they can provide accurate and helpful information to customers, leading to a better overall experience. This knowledge also allows the sales associate to spend more time with customers and less time in product classes or relying on other associates for answers.