Question

Which of the following best represents cross selling?

a. Mentioning the sale on athletic shoes when a customer purchases a pair of dress shoes.
b. Discussing the benefits of different brands when a customer is purchasing a computer
c. Letting the customer know that there are a few out-of-season pajamas on the clearance
d. Showing a customer a matching scarf and gloves when the customer purchases a winter coat.

Answer 1

Cross selling is exemplified by suggesting complementary items, like a scarf and gloves, when a customer buys a related product, such as a winter coat. It differs from tying sales and bundling because it's not a requirement, just a suggestion.

Step-by-step explanation:

The concept of cross selling is best represented by option d: Showing a customer a matching scarf and gloves when the customer purchases a winter coat. Cross selling involves suggesting additional products that complement or are related to the item being purchased. Unlike tying sales or bundling, cross selling does not require a customer to purchase additional products but instead offers related items that might enhance the customer's use or enjoyment of the primary product.