Question

The store has just introduced a new line of theater speakers, and the sales associates have no experience with the brand. What is the best way for associates to gain knowledge on the new vendor's product line?

a. Complete all new training and review vendor supplied information on the features and benefits of the products.
b. Get feedback from other vendors in the same product line, and compare and contrast the new products ' features with existing vendors products.
c. Research industry websites that contain expert reviews, comparisons, and customer feedback on the products.
d. Schedule time with a supervisor to get training on the new products so that insight can be gained on where the new products will be positioned in the department.

Answer 1

Associates can gain knowledge on the new vendor's product line by completing new training, getting feedback from other vendors, and researching industry websites.

Step-by-step explanation:

The best way for associates to gain knowledge on the new vendor's product line is through a combination of options a, b, and c. Completing all new training and reviewing vendor supplied information will provide a foundational understanding of the products and their features and benefits. Getting feedback from other vendors and comparing and contrasting the new products with existing vendors' products will help associates understand their unique selling points. Researching industry websites that contain expert reviews, comparisons, and customer feedback will provide additional insights into the products.