Final answer:
The best action is to approach the situation professionally and offer your assistance to the associate and the customer. This approach supports the goal of providing exceptional customer service and demonstrates a positive attitude and teamwork.
Step-by-step explanation:
If you notice a fellow associate struggling to assist a customer, the best course of action is to offer your assistance in a professional and respectful manner. Given the importance of providing exceptional customer service, intervening politely to aid both your teammate and the customer can contribute to a positive environment and demonstrate your commitment to the company's goals. You should approach the situation by greeting your teammate and asking if you can be of service, potentially offering a solution or taking another action that ensures the customer's satisfaction without undermining your colleague.
Remember, it is essential to maintain a professional appearance, respect your manager, and demonstrate a positive attitude while upholding excellent customer service.