Question

A sales associate approaches a customer who is looking at high end power tools and referring to content on a smart phone. How can the associate best engage the customer using this technology?

a. After building rapport with the customer, show where customer reviews for the tools are located on the store's website.
b. Apologetically inform the customer that the store does not match the competitor prices that he may be seeing on line.
c. Show the customer where to access the monthly schedule of power tool demos and explain how to reserve a seat.
d. Assess the customer's knowledge of online coupons and offer the dates when coupons for tools are usually published.

Answer 1

A sales associate can best engage a high-end power tool customer by pointing out customer reviews on the store's website, informing about power tool demos, and discussing online promotional coupons to enhance their shopping experience and help with their purchasing decision. The option (A) is correct.

Step-by-step explanation:

The sales associate can best engage a customer who is looking at high-end power tools and using a smartphone by adopting a strategy that leverages the customer's use of technology to enhance their shopping experience. Firstly, after establishing a friendly rapport, the associate could show where customer reviews for the tools are located on the store's website, as these reviews often provide valuable insights and can help in the decision-making process. Additionally, the associate may highlight the store's resources, such as access to the monthly schedule of power tool demonstrations, and explain to customers how they can reserve a seat. Knowing how to operate the tools confidently can be a significant factor for customers ready to invest in high-end equipment.

Lastly, the associate can assess the customer's awareness of online promotions and clarify timings regarding when coupons for tools are usually published, enabling the customer to make a cost-effective purchase. Using these methods, the sales associate can provide an informed, valuable service that aligns with the technological literacy and informational needs of the modern consumer. Therefore, option (A) is correct.