Question

A customer is shopping for a new computer software package and states that the last version did not meet expectations regarding functionality. What should the sales associate do to help the customer select the right software?

a. Explain the steps involved in proper software installation.
b. Provide a hands-on demonstration of different software packages
c. Provide the customer with computer upgrades information.
d. Show the customer top-selling software packages

Answer 1

A seller can use strategies such as providing detailed product information, customer reviews, and a money-back guarantee to reassure a buyer faced with imperfect information.

Step-by-step explanation:

When a buyer is faced with imperfect information, a seller of goods can use several strategies to reassure the buyer.

1. Provide detailed product information: The seller should provide clear and accurate information about the software packages, highlighting their features, functionalities, and any improvements made in the latest versions.
2. Offer customer reviews and testimonials: The seller can share positive feedback from other customers who have used the software, demonstrating its effectiveness and reliability.
3. Provide a money-back guarantee: Offering a guarantee allows the buyer to try the software and return it if it does not meet their expectations.

By employing these strategies, the seller can address the buyer's concerns and build trust, helping them make an informed decision.