Question

What is the best way for a sales associate to demonstrate a product's features to customers?

a. Direct customers to the product's displays and allow them to discover the features at a personal pace.
b. Encourage customers to try out the features themselves while reviewing the key benefits of those features.
c. Provide customers a features guide to reference so that they can compare the product to others on display.
d. Review the product's packaging and marketing materials with customers while explaining any key features

Answer 1

The best way for a sales associate to demonstrate a product's features to customers is by encouraging them to try out the features themselves while reviewing the benefits.

Step-by-step explanation:

The best way for a sales associate to demonstrate a product's features to customers is option b. Encourage customers to try out the features themselves while reviewing the key benefits of those features.

By allowing customers to interact with the product and experience its features firsthand, they can develop a better understanding of the product's capabilities and how it can benefit them. This approach engages the customer and increases their likelihood of making a purchase.

For example, if a sales associate is selling a new smartphone, they can encourage the customer to explore the device, test out its camera, navigate the user interface, and explain the benefits of its advanced features such as high-resolution display and long battery life.