Question

A customer comes into the store looking for a new television. The customer is requesting the ABC brand which is the most expensive in the store. The customer has no experience with the other brands you carry but is concerned about the price of the ABC television. Which would be the best action to take?

a. Show the customer the ABC brand because that is what he is looking for.
b. Show the customer a promotional item that is priced well below the ABC brand.
c. Explain that the store carries other brands that are comparable but priced lower.
d. State that ABC brand is overpriced and explain that the store has other brands that are more reasonably priced.

Answer 1

The best action to take would be to explain that the store carries other brands that are comparable but priced lower.

Step-by-step explanation:

The best action to take in this situation would be to c. Explain that the store carries other brands that are comparable but priced lower.

By offering the customer alternative brands that are similar in quality but lower in price, you are addressing the customer's concern about the price of the ABC television. This allows the customer to make an informed decision based on their budget and preferences. It also shows that you are attentive to their needs and willing to help them find the best option.