Final answer:
An attractive and informative website that is easy to use and accessible to customers is indeed a critical component of self-service.
Step-by-step explanation:
An attractive and informative website that is easy to use and accessible to customers is indeed a critical component of self-service. It allows customers to access information and perform tasks on their own without needing assistance from a company representative.
A well-designed website can enhance the customer experience by providing a user-friendly interface, clear navigation, and relevant content. It should be visually appealing, organized, and have intuitive functionality to ensure that customers can easily find what they are looking for and complete desired actions.
For example, an e-commerce website that offers a wide range of products and allows customers to browse, compare, and make purchases online can be considered an attractive and informative website that facilitates self-service. It eliminates the need for customers to visit a physical store or interact with a salesperson for their purchasing needs.