Final answer:
Today's tour promoters market tournaments not just as entertainment but as competitive events with opportunities for prize money and compensation, reflecting a budget-conscious approach and providing value beyond just gameplay. Additionally, the promotion strategies focus on inclusivity and shared interests to attract broader audiences.
Step-by-step explanation:
Today's tour promoters do not solely sell events as entertainment but promote tournaments with an emphasis on other values such as competitiveness, skill, and the potential for participants to earn prize money or reap other forms of compensation. This approach acknowledges the fact that consumers have a limited entertainment budget, which suggests that spending on professional sports events may substitute other entertainment expenses, potentially affecting the local economy. Moreover, the modern sports industry, with its commoditization, has seen a rise in the financial and cultural success of athletes, generating opportunities beyond just gameplay. This includes sponsorship opportunities, potential scholarships, and the importance of marketing toward non-advocates by emphasizing shared interests over individual backstories or identities, as highlighted in the resources provided.
The strategic shift reflects the evolution of sports and entertainment marketing towards more experiential and value-based promotions, including the integration of gaming tournaments into collegiate and professional sports spheres, the economic impact of hosting sports events, and the overall contribution of sports to the economy and culture.